Branding of livestock is often done to help prevent cattle theft and as a form of individual identification.

The size and placement of brands should be considered before branding cattle.

If possible, brands (fire or freeze) should be placed in a manner to reduce the amount of hide that is not suitable for use in leather manufacturing. This includes placing brands on the forearm or the lower portion of the shoulder, on the hip towards the tailhead, and on the lower portion of the rear leg.